About Lora  - Your Bookkeeping Partner I'm Lora Reed, owner of Lo-J General Inc.  For more than 25 years, I've helped businesses maintain accurate financial records and understand their numbers. My goal is simple: provide dependable bookkeeping support that gives business owners confidence in their financial information. Whether you need monthly bookkeeping, payroll assistance, or help cleaning up you QuickBooks Online file, i"m here to help.